About us
A Czech export brand with a tradition dating back to 1948
A former foreign trade enterprise has become an engineering company delivering turnkey technology plants.
Brand history
From a foreign trade enterprise to an engineering company
1948
Establishment of Koh-i-noor, a. s. for export and import
Decree No. 3231/1948 of the Official Gazette established Koh-i-noor, a joint-stock company for the export and import of outfitting and small consumer goods. This is where the institutional roots of the later Pragoexport lie.
1953
Transformation into the foreign trade enterprise Pragoexport
Decree No. 305/1953 of the Official Gazette, adopted on 18 September and effective from 1 October, transformed the company into a foreign trade enterprise. A key milestone in the creation of the enterprise under its historically known name.
1959
Registration of the PRAGOEXPORT trademark
Priority date 22 July, registered on 6 October 1959 (application No. 19962, registration No. 154027). A documented historical trademark registration.
1988
Forty years of Pragoexport
Surviving promotional print material bearing the PRAGOEXPORT logo and the marks “40” and “1988” commemorates forty years of history counted from 1948.
1990
Establishment of PRAGOEXPORT, akciová společnost
Company registers record the establishment of the joint-stock company with ID No. 00000957. This marks the beginning of the documented registry history of the post-1989 company.
1993
Share issues on the Czech capital market
Share issues CS0008412664 from 29 March and CS0008412656 from 31 December 1993 are on record. Pragoexport's presence on the Czech capital market is documented.
1994
Shares traded on the Prague Stock Exchange
The database records the first exchange price of PRAGOEXPORT PRAHA shares on 11 January 1994 and the last on 30 September 1997.
1995
Difficult adaptation to new conditions
Hospodářské noviny publishes a detailed report on declining sales, competitiveness issues and foreign receivables.
1999
Finop Holding sells its Pragoexport shares
The transaction was reported by Hospodářské noviny in February 2000 in its overview of the previous year's results. The report names neither the buyer nor the size of the stake.
2001
Cancellation of share issue CS0008412656
The cancellation of a specific share issue must not be confused with the dissolution of the company.
2005
Dissolution of ASHMORE FINANCE a.s.
Dissolution is recorded for ID No. 00000957. The exact manner of dissolution and any legal successor can only be determined from the registry file.
2005
End of the name PRAGOEXPORT, akciová společnost
The database for ID No. 00000957 records the end of the name and the subsequent name ASHMORE FINANCE a.s. An important turning point in the history of the original post-1989 company.
2016
Establishment of Dempasar s.r.o.
A legal entity with ID No. 04892101 is established, which today operates under the name PRAGOEXPORT s.r.o.
2025
ROSANS Corporation a.s. becomes the sole shareholder
A documented ownership milestone of today's company.
2026
Name changed to PRAGOEXPORT s.r.o.
Registered ownership stakes: 50% ROSANS Corporation a.s. and 50% FRANCO DE POISD’EAU & CIE akciová společnost. A new business chapter under the historic name.
Brand history
What PRAGOEXPORT originally stood for
Roots in 1948
Its predecessor was a trading enterprise named Koh-i-noor, focused on outfitting and small consumer goods.
Primarily a trading organisation for consumer goods
The original character of the enterprise was captured by its designation as a foreign trade enterprise for the export and import of outfitting and small consumer goods. This designation is also confirmed by surviving company correspondence.
It would therefore be inaccurate to present its beginnings as the history of a specialised exporter of power plants or large engineering investment projects. The period materials we have traced show above all a broad range of consumer products.
| Sport and leisure | Camping equipment, sporting goods and fishing tackle. |
|---|---|
| Children's goods | Toys. |
| Leather goods and workshop equipment | Leather products and auxiliary equipment for tailoring and shoemaking workshops. |
| Technical and hygiene products | Rubber products for technical and sanitary use, razor blades and shaving supplies. |
| Interior furnishings | Office and room furnishings, materials for floor and furniture surfaces. |
This is the product range explicitly listed in the company's period advertising, not a present-day reconstruction based on the company name.
Pragoexport today
An export company whose scope extends to supplying technologies for energy, industry, water management and infrastructure.
Mission
Bringing Czech technology and know-how to global markets
We open markets to Czech manufacturers that they could not reach on their own. We deliver complete solutions to customers, backed by someone who takes responsibility.
Vision
To be the first choice of Czech manufacturers for export and project delivery abroad
Not a trade intermediary, but an engineering partner that takes the project all the way to operation.
Company values
What we stand for
Tradition
Seven decades in export markets. Many of our contacts have been maintained across generations of traders.
Expertise
Our own engineers, not just trade intermediation. We understand the technology we export.
Reliability
We take responsibility for the whole — schedule, quality and commissioning.
Partnership
Long-term relationships with manufacturers and customers alike. One-off contracts are not what we are after.
Let's export yours too.